SELECTED WORK
2020 —'26

SÃO PAULO, BRAZIL
1998 —'99 GEN

ASSOCIATIVE CREATIVE DIRECTORS FOR  APPLE
@ TBWA\MEDIA ARTS LAB

Crazyness Heads to the Top
Nike
AKQA

CCO: Renato Zandoná
ECD: Felipe Petroni
CD: Paula Perego
Art Director: Gabriel Grossi, Tai Reis
Copywriter: João Barabás
Production: Iconoclast
Director: Sabrina Duarte
Audio: Hefty
Atlético Mineiro is one of Brazil’s most passionate clubs, known for its “Crazy Rooster” fanbase. In 1971, Dadá Maravilha’s iconic header secured the club’s first national title.

As Nike became the new sponsor, the first jersey paid tribute to that goal and the madness that defines Atlético fans.

For the launch, jerseys were sent with “madness certificates,” including medical reports and brain scans, turning that passion into something clinically real.
2026





























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2020 —’26

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