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Google
Fashion Show
404, 2024
What is fashion? For Google, it means exploring the countless possibilities fashion offers beyond the expected. Imagine a film set at a fashion show where the audience steals the spotlight from the models on the runway, or the creation of an AI-generated "look bank" designed to elevate social media content. These are just a glimpse of the endless opportunities that lie within the world of fashion.




credits:

creative directors
Rafael Caldeira, Saulo Monjon, Renan Monjon

art director
Gabriel Grossi

copywriter
João Barabás

film director
Nico Mascarenhas - Iconoclast

sound design
Hefty