SELECTED WORK
2020 —'26

SÃO PAULO, BRAZIL
1998 —'99 GEN

ASSOCIATIVE CREATIVE DIRECTORS FOR  APPLE
@ TBWA\MEDIA ARTS LAB


THX FOR THE VISIT > CRAFTING TOGETHER SINCE 2018 < 8 YEARS IN THE MAKING / CONTACT

JOÃO BARABÁS / CW
+55 11 94222 0044
BARABASJOAO@GMAIL.COM

GABRIEL GROSSI / AD
+55 11 99581 0766
GAFGROSSI@GMAIL.COM

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EXPERIENCE

2026 — PRESENT
TBWA\MEDIA ARTS LAB, LOS ANGELES

2018 — 2025
AKQA, SÃO PAULO
404 INNOVATION STUDIO
DROGA5, SÃO PAULO
WIEDEN+KENNEDY, SÃO PAULO
BETC HAVAS, SÃO PAULO

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CLIENTS

NIKE, NETFLIX, HEINZ, GOOGLE, SPOTIFY, TIKTOK, UBER, AB INBEV, COCA-COLA AND MORE.

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RECOGNITION

CANNES LIONS FESTIVAL
2023 - SHORTLIST - DIGITAL CRAFT
2023 - SHORTLIST - DESIGN

D&AD
2023 - SHORTLIST - Animation

LATIN AMERICA DESIGN AWARDS
2025 - SILVER - GRAPHIC DESIGN
2025 - SILVER - GRAPHIC DESIGN
2025 - SILVER - GRAPHIC DESIGN
2025 - BRONZE - ILLUSTRATION
2025 - BRONZE - ILLUSTRATION
2023 - GOLD - ANIMATION

BRAZILIAN CREATIVE CLUB
2023 - SILVER - ART DIRECTION
2023 - SILVER - DIGITAL AD & DESIGN
2023 - BRONZE - DIGITAL ANIMATION
2023 - Shortlist - ILLUSTRATION
2023 - SHORTLIST - ART DIRECTION
2023 - SHORTLIST - ART DIRECTION
2023 - SHORTLIST - DIGITAL AD & DESIGN
2023 - SHORTLIST - DIGITAL ANIMATION
2023 - SHORTLIST - FILM ANIMATION
2023 - SHORTLIST - BRANDED CONTENT
2020 - SHORTLIST - SILVER
2019 - SILVER - STUDENTS

EFFIE AWARDS
2019 - SHORTLIST - STUDENTS

Hey there. We’re João Barabás and Gabriel Grossi, better known as JOGA, a Brazilian creative duo since 2018.

We met in college, and since then we’ve done a lot of cool things together.

We cheer for São Paulo FC, but we’ve created campaigns for rival clubs.

We’ve watched countless films and series before their release to come up with ideas for Netflix.

We created a Spotify Gen Z campaign as a Gen Z duo, with only one criterion: would we watch this?

We came up with a horror film for Heinz.

We created a Google campaign that delivered one of the best results in brand’s history.

We launched an online marketplace.
We made cans dance inside a freezer.
We even built a burger joint menu inspired by youth playlists.

But nothing tops filming with Ronaldinho Gaúcho 🇧🇷 JOGA BONITO.


2020 —’26

All Rts. Res.