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Puma
Golden Palmeiras
Estud.io, 2021
To launch the new Palmeiras shirt which has the gold as the main element in honor of winning three championships in the same year (a fact known as triple crown), we asked ourselves where this gold came from: it don't came from the titles themselves, but from the 37 matches that led us to them, each one with a different history.

We told those stories in 37 golden plaques, that were put on the walls of local businesses around Allianz Parque, the club's stadium. This region that lives and breathes Palmeiras 24/7, will now immortalize the story of when the club conquered the state, country and continent, all of it in one year.






credits

creative team Plant
Bruno Oppido, João Linneu

creative team Estud.io
Gabriel Grossi, João Barabás, Felipe Ribeiro, Ana Mattioni

illustration
Black Madre

motion
Everton Guilherme