JOGA © 🏆

Puma
Golden Palmeiras
Estud.io, 2021
To launch Palmeiras' new gold-themed shirt celebrating the Triple Crown, we asked: where does this gold come from? Not just the titles, but the 37 matches that led to them, each with its own story.

We brought these stories to life through 37 golden plaques, placed on the walls of local businesses around Allianz Parque. In a neighborhood that lives and breathes Palmeiras, the journey of conquering state, country, and continent in a single year is now immortalized.






credits

creative team Plant
Bruno Oppido, João Linneu

creative team Estud.io
Gabriel Grossi, João Barabás, Felipe Ribeiro, Ana Mattioni

illustration
Black Madre

motion
Everton Guilherme