Spotify
PlayEats
Soko, 2022
PlayEats
Soko, 2022
We've turned Spotify's hottest playlists into delicious food.
In an unprecedented action proposal, we chose Cabana Burger to operate an exclusive delivery on IFood and transform some of the most devoured playlists on the service, such as Paredão Explode (the hits of forró, piseiro, arrocha and bregadeira), K-pop ON (the biggest K-Pop playlist in the world with news and hits from the movement), Funk Hits (the strongest funks of the moment) and cream (the juice of urban culture from Brazil), into the tastiest and most exclusive snacks in the hamburger chain.
We created all the packaging, stationery and campaign.
In an unprecedented action proposal, we chose Cabana Burger to operate an exclusive delivery on IFood and transform some of the most devoured playlists on the service, such as Paredão Explode (the hits of forró, piseiro, arrocha and bregadeira), K-pop ON (the biggest K-Pop playlist in the world with news and hits from the movement), Funk Hits (the strongest funks of the moment) and cream (the juice of urban culture from Brazil), into the tastiest and most exclusive snacks in the hamburger chain.
We created all the packaging, stationery and campaign.
credits:
executive creative director
Rafael Caldeira
creative directors
Luiz Mastropietro, Fabiana Falcão
art director
Gabriel Grossi
copywriters
João Barabás, Raphael Fiuza
photographer
Juliana Frug
executive creative director
Rafael Caldeira
creative directors
Luiz Mastropietro, Fabiana Falcão
art director
Gabriel Grossi
copywriters
João Barabás, Raphael Fiuza
photographer
Juliana Frug
selected works
R10’s Playlist
Summer Fresh Drops
Golden Palmeiras
My (mother’s) house
R10’s Playlist
Summer Fresh Drops
Golden Palmeiras
My (mother’s) house