SELECTED WORK
2018 —'25SÃO PAULO, BRAZIL
1998 —'99 GENSENIOR CREATIVE DUO AT
@ AKQA SÃO PAULO
Golden Palmeiras
PUMA
2021
estud.io, São Paulo
To launch Palmeiras' new gold-themed shirt celebrating the Triple Crown, we asked: where does this gold come from? Not just the titles itselves, but the 37 matches that led to them, each with its own story.
We brought these stories to life through 37 golden plaques, placed on the walls of local businesses around Allianz Parque. In a neighborhood that lives and breathes Palmeiras, the journey of conquering state, country, and continent in a single year is now immortalized.