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2018—'25SP/BR
1998—'99 gensenior creative team
@ AKQA São Paulo
Golden Palmeiras
PUMA® estud.io
2021
To launch Palmeiras' new gold-themed shirt celebrating the Triple Crown, we asked: where does this gold come from? Not just the titles, but the 37 matches that led to them, each with its own story.

We brought these stories to life through 37 golden plaques, placed on the walls of local businesses around Allianz Parque. In a neighborhood that lives and breathes Palmeiras, the journey of conquering state, country, and continent in a single year is now immortalized.






























Credits
→CREATIVE TEAM
João Barabás, Gabriel Grossi

DESIGN TEAM
Bruno Oppido, João Lineu

CCOs
Felipe Ribeiro, Ana Mationi

PROJECT MANAGER
Dani Rossi

GRAPHIC PRODUCER
Jomar Farias

ILLUSTRATION
Black Madre

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