SELECTED WORK 
2020 — 2026

SÃO PAULO, BRAZIL
1998 —'99 GEN

ASSOCIATIVE CREATIVE DIRECTORS FOR  APPLE
@ TBWA\MEDIA ARTS LAB

🇧🇷 CREATIVE DUO
SINCE 2018


My Spotify
SPOTIFY
Droga5 São Paulo

CCO: Felipe Simi
ECD: Rafael Caldeira
CD: Fabiana Falcão, Luiz Mastropietro
Art Director: Gabriel Grossi
Copywriter: João Barabás, Raphael Fiuza
Illustration: Alexandre Louvenaz, Fromm Studio, Juan Lage, Fa&Fon
Audio: Paloma Audio
"My Spotify" campaign depicts a safe and enjoyable space shaped by users' passions. Featuring four animated films and posters that will be present in the target audience's journey, the campaign includes a partnership with some of GenZ's most promising visual artists from different parts of the world, like the Argentinean Juan Lage, the London-based design duo Fa-Fon, plus Vince Ibay and Alexandre Louvenaz.

Each film features a different situation belonging to the target audience's reality - such as college entrance exams, love, and family relationships - and is rocked by GenZ-familiar rhythms in Brazil, such as carioca funk, trap, and k-pop.
2022

















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"The campaign is weird, fantastical and a bit chaotic." 
- It's Nice That





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2020 — 2026

All Rts. Res.