SELECTED WORK
2018 —'25SÃO PAULO, BRAZIL
1998 —'99 GENSENIOR CREATIVE DUO AT
@ AKQA SÃO PAULO
My Spotify
SPOTIFY
2022
Droga5 São Paulo
"My Spotify" campaign depicts a safe and enjoyable space shaped by users' passions. Featuring four animated films and posters that will be present in the target audience's journey, the campaign includes a partnership with some of GenZ's most promising visual artists from different parts of the world, like the Argentinean Juan Lage, the London-based design duo Fa-Fon, plus Vince Ibay and Alexandre Louvenaz.
Each film features a different situation belonging to the target audience's reality - such as college entrance exams, love, and family relationships - and is rocked by GenZ-familiar rhythms in Brazil, such as carioca funk, trap, and k-pop.
"The campaign is weird, fantastical and a bit chaotic."
- It's Nice That