ABOUT




selected works
2018—'25SP/BR
1998—'99 gensenior creative team
@ AKQA São Paulo
My Spotify
SPOTIFY® Droga5
2022
"My Spotify. So playful." campaign depicts a safe and enjoyable space shaped by users' passions. Featuring four animated films and posters that were present in the target audience's journey, the campaign includes a partnership with some of Gen Z's most promising visual artists from different parts of the world, like the Argentinean Juan Lage, the London-based design duo Fa-Fon, plus Vince Ibay and Alexandre Louvenaz.

Each film features a different situation belonging to the target audience's reality - such as college entrance exams, love, and family relationships - and is rocked by Gen Z-familiar rhythms in Brazil, such as carioca funk, trap, and k-pop.














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"The campaign is weird, fantastical and a bit chaotic." 
- It's Nice That





Credits
→CREATIVE TEAM
João Barabás, Gabriel Grossi, Raphael Fiuza

ECD
Rafael Caldeira

CDs
Fabiana Falcão, Luiz Mastropietro

ILLUSTRATION
Alexander Louvenaz, Vince Ibay, Juan Lage, FaFon

AUDIO
Paloma

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