Playeats
SPOTIFY® Droga5
2022We've turned Spotify's hottest playlists into delicious food.
In an unprecedented action proposal, we chose Cabana Burger to operate an exclusive delivery on IFood and transform some of the most devoured playlists on the service, such as Paredão Explode (the hits of forró, piseiro, arrocha and bregadeira), K-pop ON (the biggest K-Pop playlist in the world with news and hits from the movement), Funk Hits (the strongest funks of the moment) and CREME (the juice of urban culture from Brazil), into the tastiest and most exclusive snacks in the hamburger chain.
We created all the packaging, stationery and campaign.
Credits
→CREATIVE TEAM
João Barabás, Gabriel Grossi, Raphael Fiuza
ECD
Rafael Caldeira
CDs
Fabiana Falcão, Luiz Mastropietro
ILLUSTRATION
Alexander Louvenaz, Vince Ibay, Juan Lage, FaFon
PHOTOGRAPHY
Juliana Frug