SELECTED WORKS
2020 — 2026

SÃO PAULO, BRAZIL
1998 —'99 GEN

ASSOCIATE CREATIVE DIRECTORS FOR  APPLE
@ TBWA\MEDIA ARTS LAB

🇧🇷 CREATIVE DUO
SINCE 2018


Fresh Drops
SPRITE
404 Innovation Studio

CCO: Rafael Caldeira
CDO: Renan Monjon, Saulo Monjon
Art Director: Gabriel Grossi
Copywriter: João Barabás
Designer: Akemi Kunogosuku
3D: Leandro Beltran
Photographer: Mariana Nacamulli
To announce Squid Game's return, we transformed the streets of São Paulo into its most iconic game: Red Light, Green Light.

We installed our scary doll on pedestrian traffic lights across the city, letting fans discover these signs on their own.

This turned fans into real players while sending an official Netflix signal that the new season is about to release.
2024











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2020 — 2026

All Rts. Res.