SELECTED WORK
2018 —'25SÃO PAULO, BRAZIL
1998 —'99 GENSENIOR CREATIVE DUO AT
@ AKQA SÃO PAULO

Sisterhood is the Toast of the Season
Brutal Fruit (AB Inbev) AKQA

CCO: Renato Zandoná
ECD: Christiano Vellutini
GCD: Felipe Petroni
CD: Paula Perego
Art Director: Gabriel Grossi, Tai Reis
Copywriter: João Barabás
Production: Anonymous
Director: Vellas
Audio: Hefty
Bridgerton, 1813. A Netflix TV show that portrays a time when women had to follow strict sociel standards and etiquette rules. The major social events were the Season's Balls, designed to arrange marriages.

So, we created a story for Brutal Fruit in which three friends decide to break free and do what they truly wanted: drink while toasting to their own sisterhood. Just among themselves.
2026










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