SELECTED WORK
2020 —'26

SÃO PAULO, BRAZIL
1998 —'99 GEN

ASSOCIATIVE CREATIVE DIRECTORS FOR  APPLE
@ TBWA\MEDIA ARTS LAB
Spooky Ingredients
HEINZ
Droga5 São Paulo

CCO: Felipe Simi
ECD: Rafael Caldeira
CD: André Savastano, Renan Monjon, Saulo Monjon
Art Director: Gabriel Grossi
Copywriter: João Barabás
Illustration: Jun Ioneda
Animation: Ricardo Campana
Audio: Eddu Ferreira
Heinz Ketchup is made using only ingredients of natural origin, while other brands put some hair-raising stuff in their products.

So, on Halloween 2022, we teamed up with artist Jun Ioneda to create a horror short film starring those scary ingredients found in other brands of ketchup and played it in movie theaters where fans were gifted with exclusive cups and popcorn buckets.
2024













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2020 —’26

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