SELECTED WORK
2020 —'26
SÃO PAULO, BRAZIL
1998 —'99 GEN
ASSOCIATIVE CREATIVE DIRECTORS FOR APPLE
@ TBWA\MEDIA ARTS LAB
That's a Google thing
GOOGLE
404 Innovation Studio
CCO: Rafael Caldeira, Renan Monjon, Saulo Monjon
Art Director: Gabriel Grossi
Copywriter: João Barabás
Production: The Youth
Director: Duran Sodré
Audio: Hefty
Many people don't realize it, but Android is a Google's thing. To convey this, instead of focusing on problem-solving features like our competitors, we chose to highlight how Android creates a sense of wonder throughout the user journey and celebrates the small daily accomplishments made possible by Google technology.2024