NETFLIX
CCO: Rafael Caldeira
CDO: Renan Monjon, Saulo Monjon
Art Director: Gabriel Grossi, Felipe Pires
Copywriter: João Barabás
Designer: Akemi Kunogosuku
3D: Leandro Beltran
Motion: Mateus Akimoto
Content: Auana Sonsin
To launch Netflix’s biggest Brazilian show (SENNA), we turned the expected rainfall during the Brazilian Grand Prix weekend into the largest outdoor promotion for the series.
We created THE RAIN DROP — rain ponchos inspired by the legendary driver, known as the “Rain Master.”
The ponchos were distributed exclusively by trucks that followed the rain, guided by the city’s meteorological forecast. This mobilized fans across the city to track the rain and chase the trucks through the streets.
"The Rain Drop" took over the city, becoming an organic part of the Grand Prix experience and generating widespread coverage on major media outlets throughout the week.
2024