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Netflix
Attention: Wet Track
404 Design & Innovation, 2024
In 2024, Netflix made its boldest move in Brazil: the launch of the SENNA series, bringing to life the story of the driver who embraced the rain.

For most, a wet floor is a warning. For us, it’s a signal: Senna is here. We transformed wet floor signs into unmissable ads for the series across the country.

With a guerrilla marketing twist, we hit thousands of spots tied to the series’ essence — car dealerships, gas stations, auto parts stores, and beyond.









credits:

creative directors
Rafael Caldeira, Saulo Monjon, Renan Monjon

art director
Gabriel Grossi

copywriter
João Barabás

designer
Akemi Kanegusuku

3D
Leandro Beltran

photography
Nozy