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Netflix
The Rain Drop
404 Design & Innovation, 2024
“The rain puts all cars on the same level, but not the drivers.” — Ayrton Senna.

To launch Netflix’s biggest Brazilian show (SENNA), we turned the expected rainfall during the Brazilian Grand Prix weekend into the largest outdoor promotion for the series.

We created THE RAIN DROP — rain ponchos inspired by the legendary driver, known as the “Rain Master.”

The ponchos were distributed exclusively by trucks that followed the rain, guided by the city’s meteorological forecast. This mobilized fans across the city to track the rain and chase the trucks through the streets.

"The Rain Drop" took over the city, becoming an organic part of the Grand Prix experience and generating widespread coverage on major media outlets throughout the week.












credits:

creative directors
Rafael Caldeira, Saulo Monjon, Renan Monjon

art director
Gabriel Grossi

copywriter
João Barabás

designer
Akemi Kanegusuku

3D
Leandro Beltran

photography
Nozy