JOGA © 🗳️


Spotify
Play your part
Soko, 2022
In 2022, Brazil registered, until a few weeks before the deadline, the lowest percentage of young people up to 16 years old who took the voter registration card.

With this in mind we launched, for Spotify, more than a campaign to encourage voting: a movement for young people to take their voter registration card and understand the importance of go vote.





credits:

creative directors
Luiz Mastropietro, Fabiana Falcão

art director
Gabriel Grossi

copywriter
João Barabás