Heinz
Spooky Ingredients
Soko, 2022
Spooky Ingredients
Soko, 2022
Since Heinz is not scary, we decided to haunt people using the most terrifying ingredients found in other ketchup brands. To do that, we crafted an animated short horror film starring those ingredients, and premièred the film in the main theaters in Brazil right before the horror movies playing on Halloween night.
The film was created in collaboration with Jun Ioneda – one of the hottest Gen-Z artists in the country – who was the director and illustrator behind it. With his help, we turned the chemical characteristics of each ingredient into a 2D character in the film, making them look as scary as possible.
Once we tricked our competition, we had treats for our fans, gifting them with movie tickets, buckets of popcorn and a limited edition of Heinz Tomato Ketchup. At the same time, influencers acted as zombies to spread the film all over social media.
The film was created in collaboration with Jun Ioneda – one of the hottest Gen-Z artists in the country – who was the director and illustrator behind it. With his help, we turned the chemical characteristics of each ingredient into a 2D character in the film, making them look as scary as possible.
Once we tricked our competition, we had treats for our fans, gifting them with movie tickets, buckets of popcorn and a limited edition of Heinz Tomato Ketchup. At the same time, influencers acted as zombies to spread the film all over social media.
credits:
creative director
André Savastano
design leaders
Saulo Monjon, Renan Monjon
art director
Gabriel Grossi
copywriters
João Barabás, André Savastano
illustrator
Jun Ioneda
3D
Leandro Beltran
creative director
André Savastano
design leaders
Saulo Monjon, Renan Monjon
art director
Gabriel Grossi
copywriters
João Barabás, André Savastano
illustrator
Jun Ioneda
3D
Leandro Beltran
JOGA ©
Spooky Ingredients
My Spotify
That's a Google's thing
PlayEats
Spooky Ingredients
My Spotify
That's a Google's thing
PlayEats
selected works
R10’s Playlist
Summer Fresh Drops
Golden Palmeiras
My (mother’s) house
R10’s Playlist
Summer Fresh Drops
Golden Palmeiras
My (mother’s) house